Eight years full-time experience in the professional practice of Public Relations, Corporate Communication, Marketing Communication or Media at managerial level, of which at least four years must be in communication. (Journalism, research analyst, etc do not constitute as communication though these roles are part of the media landscape.)
An Accredited Member shall have demonstrated broad knowledge, experience and professional judgement in the field through an accreditation process and shall hold the accreditation for a period of two years. During the two years, the Member has to attain a requisite number of Continuing Professional Education points in order to qualify for reaccreditation.
An Accredited Member shall be entitled to use the AMIPRS designation and has voting rights in the affairs of the Institute.
Steps in Getting Accreditation
Candidates are required to attend an interview cum chat session with at least two members of the IPRS Accreditation Board. The aim of the session is to validate and affirm the candidate’s public relations skills and professionalism.
PR practitioners who have successfully completed the accreditation process will be recognised as an Accredited Public Relations practitioner and are authorized to use the "AMIPRS" designation.
They will hold the accreditation for a period of two years and are expected to dedicate themselves to enhancing their profession by remaining current in their field through the Continuing Professional Education (CPE). They have to maintain a minimum requirement of 20 CPE points (through higher education programmes and attendance of PR related conferences, courses and programmes organised by the Institute and its equivalent) for two years in order to qualify for re-accreditation.
For applicants whom the Accreditation Board feels lack the experience and competence to be accredited, a feedback and suggestion report will be sent to the applicant. These applicants may appeal to the Institute, in writing, within two months from the date of notice. An Appeal Committee will review the applicant's results and his/her eligibility.