IPRS Professional Certificate in Public Relations and Mass Communication course 01-2018 Graduation Ceremony

Congratulations to our participants of the IPRS Professional Certificate in Public Relations and Mass Communication course 01-2018

The graduation ceremony for the IPRS Professional Certificate in Public Relations and Mass Communication Intake 01-2018 was held in conjunction with the launch of the IPRS Mentorship Programme.

Participants of the Professional Certificate course had to go through various topics, key concepts and techniques covered in the course that included:

  • Corporate Branding, Identity and Reputation
  • Communication Strategy
  • Media Relations
  • Stakeholder Relations
  • Internal Communication
  • Social Media
  • Digital Communication
  • Integrated Marketing Communication
  • Event/Project Management
  • Crisis Communication and Issues Management
  • Corporate Social Responsibility (CSR) and Community Building & Outreach
  • PR Research
  • Evaluation/Measurement

Here’s what some of our participants had to say!

Kimmy Tan, Public Relations Officer, Hock Hai Civil Engineering & Building

The course was very useful as it has made me understand a lot more about PR and Communication. This is important in my work as it involves interacting with the public and other stakeholders. It helped me have a better understanding of their perspectives. On a lighter note, a memorable takeaway from the course for me was the humour employed by one of the trainer’s, Robert Conceicao. It made his class very interesting and engaging. The complimentary IPRS Affiliate Membership that came with the course provided me with useful opportunities for networking where I got to know many PR professionals at IPRS events.”

David Slatter, Regional Marketing Campaigns Manager, British High Commission, Department for International Trade

The course for me as a non- Singaporean was very useful as it gave me a local insight. What was interesting was sharing a classroom with Singaporeans, and hearing from local lecturers and their local perspectives and experiences.

My most memorable take away was the section on Social and Digital Media which I found interesting. I’m not that young, but still relatively so. I considered myself an expert in this area, which was why I thought of skipping the lesson (Social and Digital Media). But when we heard the variety of Social and Digital Media nowadays, how it develops so quickly, and the variety of channels and system of measuring and following up with your interactions, how to analyze it from the beginning to the end, beyond just the initial data analysis. That was what stuck with me. I took the advice from the lesson and implemented it at my workplace.

Another major take way was Crisis Communication. This was relevant for my organization which thankfully, I have not yet encountered it. Hearing from lecturers who have real life experiences in situations like this was very impactful.”

We wish our graduates all the best and congratulate them on their completion of the Professional Certificate in Public Relations and Mass Communication course.

Look out for the next run of the course, to be held tentatively from 18 February to 13 May 2019. For more information, you may visit our website or email us at admin@iprs.org.sg, or call 6534 1841.

Congratulations to the participants who had completed the Professional Certificate in Public Relations and Mass Communication!

The participants who were present at the graduation ceremony were presented with their Professional Certificate in Public Relations and Mass Communication by IPRS Vice President, Mike Liew. From left to right (clockwise): Tay Wee Ling, Lee Ting Ji David, Hisham Bin Hasim, Kimmy Tan and David Jonathan Slatter.