Featuring our new Accredited Member: Illka Gobius

  1. Can you tell me a little of your background?

    I trained as an Industrial Designer, so where I’m at today is quite a departure from that! I am the CEO of Pinpoint PR, a boutique agency that specialises in emerging tech and science PR, plus we work with clients in the arts, travel and financial sectors. I spent many years prior to this as a freelance marketing and PR consultant, with a spot at Burson-Marsteller, where I met a lot of amazing people including my business partner Selena Sheikh, who helped get Pinpoint off the ground.
  1. How did you come to know about IPRS?

    A good friend introduced me to the IPRS.
  1. Why did you join IPRS?

    I wanted to meet and network with people in the industry, to shape my skills in PR and learn from the best.
  1. Have you attended any IPRS events?

    Yes! I’ve attended many. IPRS has brought me face to face with the editors we pitch to.
  1. Why did you step forward to be accredited by IPRS?

    To offer credibility to our customers and peers; I also wanted to take a more active role in the organisation.
  1. Now that you are accredited, what role do you think you would like to play in the Institute?

    The PR industry in Singapore is huge, and I feel that IPRS can be more influential in the PR community than it is today. Many associations face real challenges attracting and keeping members in the very digital world we face today. I know a fair bit about digital marketing and PR, and I hope to be able to leverage those skills to the advantage of the association.
  1. Would you like to have anything to add on?

    Yes, I’m very grateful to my peers in IPRS for recognising our capabilities and granting me accreditation. I look forward to a closer relationship with IPRS in the years to come.