A compact three-day course on Public Relations (PR) for beginners as well as those who are in communication roles who would like to have a quick overview of PR and its roles and functions.
To provide an insight into PR and to equip participants with a sound understanding of the principles and basic techniques of PR for day-to-day operations and in a crisis.
Introduction to Public Relations (PR) and Principles
Publicity and promotions to benefit an organisation
Negative publicity that is detrimental to an organisation
What is a crisis?
Online crisis communications
Salvaging a reputation after a crisis
Integrated Marketing Communications
Group work/practical session: Public Relations Campaign
Who should attend?
Anyone who is interested in learning more about PR, and who is keen to pick up the basics.
Who are our trainers?
Experienced PR professionals who are able to combine the fundamentals of PR with the best in current practices.
Certificate of participation
Participants will be receive an IPRS Certificate of Attendance at the end of the course.
Per participant: SGD$1,200. IPRS Members enjoy a Special Rate of SGD$1,000!
(Course fees are now eligible for the PIC Scheme! For more details: https://www.iras.gov.sg/irashome/PIcredit.aspx)
Payment can be made via Cheque to “Institute of Public Relations of Singapore” or bank transfer to our UOB Bank A/c #101-316-9190.
To register, kindly submit the completed Registration Form to IPRS (43A South Bridge Road Singapore 058677) by mail, or email email@example.com or fax (6534 4691). A place will be reserved for you upon receipt of your Registration Form (subjected to availability). All applications should reach IPRS Secretariat at least two weeks before the course commences.
[To download the Registration Form, please click here]
For more information
Please contact the IPRS Secretariat at 6534 1841 (normal office hours) or email: firstname.lastname@example.org.
Updated: 13 February 2017