Introduction to Public Relations & Mass Communication 02-2018
IPRS held its first intake of its newly revised three-day Introduction to Public Relations (PR) and Mass Communication Course from 23 to 25 May 2018. Participants who attended the course learnt more about PR principles, Social Media, techniques and best practices from a team of seasoned IPRS trainers, all of whom are IPRS Accredited Members.
The trainers were: Robert Conceicao, IPRS President and Managing Director, Majic Communications; Marcus Loh, Director, Asia Pacific Communication, Tableau Software.
Look out for the next run of the course, which is tentatively set to run between 29 to 31 Aug 2018. Please visit our website, email firstname.lastname@example.org, or call 6534 1841 for more information.
Here’s what our participants had to say!
Tan Eileen, Assistant Manager, PSA Corporation Limited
“It was an insightful sharing by our PR industry gurus – they did not just impart practical skills but also provided the class with many real life examples and interesting case studies which we can learn from.
My perspective on integrated marketing communications have definitely been broadened, and I feel more equipped and empowered to apply them in the course of my PR career. It was a great experience, so thank you IPRS.”
Nathalie Ng, Executive, National Healthcare Group Pte Ltd
“It was a great refresher on the fundamentals of public relations and communications. I particularly enjoyed learning from Marcus, who was able to provide new insight into the importance of branding and how to tailor your campaign to the nuances unique to your organisation.
There were practical and tremendously applicable tips and feedback shared across the room, and I came away with a stronger understanding of how I should critically look at my organisation’s brand and how it can be further elevated.”
Robert Conceicao (fifth from left) with the participants of the Introduction to Public Relations & Mass Communication Course 02-2018 Day 1.
Marcus Loh explaining to the participants about Digital Communications.
Participants presenting their Public Relations Campaign.