IPRS Code of Ethics

This Code defines and implements paragraph 2(ii) of the Constitution of the Institute of Public Relations of Singapore under the heading “objects” namely “to encourage and foster the observance of high professional standards by its members and to establish and prescribe such standards by a Code of Ethics”.

Public Relations is concerned with the effect of conduct on reputation. The following principles have been laid down to embody this concept and enhance relations between the Institute's members and the public to whom they are directly or indirectly responsible in the performance of their duties.

  • A member shall conduct his professional activities with respect for the public interest and the interest of the profession.
  • A member shall at all times deal fairly and honestly with his client or employers, with his fellow members and with the general public.
  • A member shall not knowingly disseminate false or misleading information, and shall use proper care to avoid doing so. He has a positive professional duty to maintain high standards of truth, accuracy and good taste.
  • A member shall not engage in any practice, which tends to corrupt the integrity of channels of public communication.
  • A member shall not create or make use of any organization purporting to serve some announced cause but actually promoting a special or private interest, which is not apparent.
  • A member shall safeguard the confidence of both present and former clients or employers. He shall not disclose except upon the order of a court of competent jurisdiction any confidential information, which he may have obtained in his official capacity without securing and making known to those concerned the consent of the said client or employer.
  • A member shall not represent conflicting or competing interests.
  • A member in performing services for a client or employer shall not accept fees, commissions or any other valuable consideration in connection with those services from any one other than his client or employer unless such practice is acceptable to the client or employer.
  • A member shall not cause or allow to be done anything for the purpose of touting or advertising calculated to attract business unfairly.
  • A member shall not propose to a prospective client or employer that his fee or other compensation be contingent on the achievement of certain results; nor shall he enter into any free agreement to the same effect.
  • A member shall not intentionally injure the professional reputation or practice of another member, but if such a member has evidence that another member has been guilty of unethical, illegal or unfair practices it shall be his duty to inform the Institute in accordance with the Constitution.
  • A member shall not engage in or be connected with any occupation or business which, in the opinion of the Council, is not consistent with membership of the Institute.
  • A member shall not seek to supplant another member with his employer or client, nor shall he encroach upon the professional employment of another member without informing the member beforehand.
  • A member shall co-operate with fellow member in upholding and enforcing this Code.
  • A member who violates any section of the IPRS Code of Ethics shall be asked to show cause in writing to the Council why he/she should not be expelled from the Institute before such proceedings are taken against him/her.

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