PRISM Awards 2004

Summary of IPRS PRISM Awards 2004

On 5 March 2004, the 8th IPRS PRISM Awards held at the Shangri-La Hotel Singapore saw 31 Public Relations (PR) consultancies, MNCs, public-listed and private companies, Government Ministries and Statutory Boards honoured for their outstanding work and excellent public relations effots.

The gala event was officiated by Guest of Honour, Dr Lee Boon Yang, Minister for Ministry of Information, Communications and the Arts, and saw a good turn-out of some 500 guests from PR agencies, the business community, government ministries and statutory boards, as well as PR professionals from Malaysia, Indonesia and Shanghai.

This year's winners were selected from a record total of 108 entries. The Awards comprises the 12 following categories:

  • Corporate Social Responsibility
  • Crisis Management
  • Events Management
  • Financial PR
  • Public Campaigns
  • Use of New Media in PR
  • Employee Communications
  • Integrated Communications
  • Newsletter
  • Students' PR Project
  • Lifetime Achievement Award
  • PR Professional of the Year 2004
     

Summary of IPRS PRISM Awards 2006

CORPORATE AWARDS

1.      BEST CORPORATE SOCIAL RESPONSIBILITY

Excellence Winner
Veggie Express(DHL International (S) Pte Ltd)
President's Challenge 2002: “CD Skills for Charity” (Singapore Civil Defence Force)

Merit Winner
SingTel Touching Lives Fund(Singapore Telecommunications Ltd (SingTel)

2.      BEST CRISIS MANAGEMENT

Excellence Winner
SARS Crisis management & Recovery Programme(Burson-Marsteller Singapore)

Merit Winner
Crisis Communication – Ellipsiz(Ellipsiz Ltd)

3.     BEST EVENTS MANAGEMENT

Excellence Winner
SCDF Community Bonding Day 2003(Singapore Civil Defence Force)

Merit Winners
Tangs 70 th Anniversary Celebrations(C K Tang Limited)
Double A House of Fun Challenge (Fulford PR Pte Ltd)

4.      BEST FINANCIAL PR

Excellence Winner
Stamford Tyres Corp Ltd – Investor Relations(Citigate Dewe Rogerson, i.MAGE Pte Ltd)

Merit Winners
Hyflux Ltd – Investor Relations(Citigate Dewe Rogerson, i.MAGE Pte Ltd)
CapitaMall Trust: Managing the Launch of Singapore's 1 st REIT(CapitaLand Ltd)
Investor Relations Programme (Starhub Pte Ltd)

5.     BEST PUBLIC SERVICE CAMPAIGN (GOVERNMENT) For projects $500,000 & below

Excellence Winner
Master Plan 2003 Review(Urban Redevelopment Authority)

Merit Winner
National Heritage Board – PR and CommunicationsPlan(Citigate Dewe Rogerson, i.MAGE Pte Ltd)

6.     BEST PUBLIC SERVICE CAMPAIGN (GOVERNMENT) For projects above $500,000

Excellence Winner
Annual Crime Prevention Campaign 2002 (National Crime Prevention Council)

7.     BEST PUBLIC SERVICE CAMPAIGN (NON-GOVERNMENT/PRIVATE SECTOR) For projects $100,000 & below

Excellence Winner
The Singapore Million Dollar Duck Race 2002 (Weber Shandwick Worldwide)

Merit Winners
Launch of Levitra (Bayer & GlaxoSmithKline) (Edelman Public Relations Worldwide)
Singapore's First 24hr Reading Round the Island (MediaCorp Radio Singapore (Oli 96.8 FM)

8.     BEST PUBLIC SERVICE CAMPAIGN (NON-GOVERNMENT/PRIVATE SECTOR) For projects above $100,000

Excellence Winner
Fabric of the Nation(MediaCorp)

9.     USE OF NEW MEDIA IN PR

Excellence Winner
Police Newsroom(Singapore Police Force)

10.     BEST EMPLOYEE COMMUNICATIONS

Excellence Winners
Employee Communications(National University Hospital)

11.     BEST INTEGRATED COMMUNICATIONS

Excellence Winner
Celebrate Australia 2003(Australian Tourist Commission)

Merit Winners
The Opening of Esplanade – Theatres on the Bay (Esplanade – Theatres on the Bay)
Getting Listerine Pocketpaks on the tongues of Consumers in Singapore (Ogilvy Public Relations Worldwide)
Launch of Icon (Far East Organization)

12.     NEWSLETTER

Excellence Winner
BB News(The Boys' Brigade in Singapore)

Merit Winners
Keylines(Singapore Telecommunications Ltd (SingTel)
Skyline(Urban Redevelopment Authority)

13.     STUDENTS’ PR PROJECT

Excellence Winners
Colours for Life 2003 Campaign for Club Rainbow Singapore (Nanyang Technological University (Spades Media)
PR Proposal for Youth Hub Inc (Ngee Ann Polytechnic (Shui Communications)

Merit Winner
Integrated Communications to promote Green Clubs amongst schools within the North West CDC District (Singapore Polytechnic (Odin Communications)
 

SPECIAL AWARDS

14.   LIFETIME ACHIEVEMENT AWARD

Lee Chong Kai (Mr)

 

15.   PR PROFESSIONAL OF THE YEAR

Basskaran Nair (Mr)
Senior Vice President, Capitaland Ltd
 

Panel of Judges – PRISM Awards 2004

Chairman, Judging Committee  
Mr Arun Mahizhnan
Deputy Director
The Institute of Policy Studies
 
Judges  
Mr P N Balji
Director
Bang Public Relations Pte Ltd
Ms Winifred Chan
Director
Barr & Chan Communications Pte Ltd
Mr Lee Chong Kai
Fellow, IPRS
Mr Peter H L Lim
PlimHL, Singapore
Mr Samuel Lock
Managing Consultant
Clarion Consultants
Mr Basskaran Nair
Senior Vice President
Capitaland Limited
Dr Krishnamurthy Sriramesh Associate Professor
Division of Public & Promotional Communication
National Technological University
Ms Kai Taimin-Goh
Director, Corporate Affairs
Singapore International Foundation

Special Thanks to Sponsors and Supporters:


 


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