Pro. Certificate in Public Relations & Mass Commu.

Next Intake Dates:

  • 24 April to 26 July 2017

Past Intake Dates:

  • 15 Aug to 9 Nov 2016

About the Course

The Course is aimed at providing entrants to the Public Relations (PR) profession and those who are interested in PR, with a sound foundation in PR and Mass Communication and its various components, techniques and current best practices. 

A Professional Certificate is presented to candidates upon successful completion of the Course.

Course Structure

This is a three-month course with twice weekly classes on Mondays and Wednesdays (except on Public Holidays or unless otherwise stated) from 7.00 p.m. to 9.30 p.m. 

Some of the topics include:

  1. Introduction to Public Relations
  2. Communication Strategy
  3. Develop a Communication plan
  4. Corporate Branding
  5. Corporate Identity and Reputation
  6. Integrated Marketing & Communication
  7. Digital Communication
  8. Media Relations
  9. Crisis Communication
  10. Newsletter
  11. Internal Communication
  12. Event Management
  13. Sponsorship
  14. Community Building & Outreach
  15. Corporate Social Responsibility
  16. Measurement

Our Trainers

Seasoned PR professionals, most of whom are Accredited Members of the Institute. Many haveover 20 years’ experience in Public Relations and Communication. Our Trainers bring a wealth of experience from both Corporate PR and PR consultancies.

Course Assessments

Participants are required to do an individual assignment (20%), an individual class test (10%), an individual journal assignment (20%) and a final examination (50%).

Next Course Commencing:

Twice weekly from 7.00pm - 9.30pm. The tentative dates are:

  • 24 April to 26 July 2017

Venue: To be Confirmed

Course Fee:  

IPRS Member: $3500  
Non-IPRS Members:$3700
(Course fees are now eligible for the PIC Scheme! For more details: https://www.iras.gov.sg/irashome/PIcredit.aspx)
 

Payment can be made via Cheque to “Institute of Public Relations of Singapore” or bank transfer to our UOB Bank A/c #101-316-9190.

Entry Requirements

  • Should possess a full GCE O-Level Certificate with at least a credit in English (or international equivalent)
  • At least a years’ experience in a PR or Communication role
  • Mature applications without the relevant qualifications may be considered on a case by case basis.

Registration

To register, kindly submit the completed Registration Form to IPRS (43A South Bridge Road Singapore 058677) by mail, or email admin@iprs.org.sg or fax (6534 4691). A place will be reserved for you upon receipt of your Registration Form (subjected to availability). All applications should reach IPRS Secretariat at least two weeks before the course commences.

[To download the Registration Form, please click here]

For more information

Please contact the IPRS Secretariat at 6534 1841 (normal office hours) or email: admin@iprs.org.sg.

 

Updated: 14 March 2017


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Institute Of Public Relations Of Singapore
Location: 43A South Bridge Rd 058677

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IPRS Is a member of the Global Alliance for Public
Relations and Communication Management