PR: The Inside Out Perspective at IPRS PRISM Summit 2024
For Immediate Release
PR: The Inside Out Perspective
at IPRS PRISM Summit 2024
Singapore, 12 August 2024 - Leadership and strategy are at the heart of the IPRS PRISM Summit on 24 October 2024, which will be held at One Farrer Hotel. A half-day conference, the biennial PRISM Summit 2024 promises to be a dynamic and knowledge-driven event for the PR and communications industry, with two keynote fireside Q&As, two panel discussions as well as a networking lunch with a diverse community of business leaders and professionals across industries.
This year’s summit will be anchored by three pillars driving organisational success in an ever-changing and highly connected world: organisational leadership; communications strategy and social media engagement.
Organised and curated by the Institute of Public Relations of Singapore, this year’s distinguished speakers include: Ho Kwon Ping (Executive Chairman at Banyan Group) Debra Soon (Group Head, Brand, Communications & Marketing at Singlife), Abel Ang (Group CEO, Advanced MedTech), Ross Gan (Chief Communications Officer, Bitdeer Group), Danny Tan (Managing Director, Grayling) and Kelvin Koh (Managing Director, Truescope Singapore).
Since IPRS was formed in 1970, it has played a key role in supporting and growing Singapore's PR community, through learning and development as well as networking, to set industry standards and elevate public awareness for the PR industry.
"The PR professional is the partner you need in achieving business and organisational success. Everything has a communications outcome. In many scenarios be it public impact or personal reputation - a seasoned PR counsel is the strategic voice you need. The Summit invites leading practitioners to share their top insights on corporate and communications skills." says Koh Juat Muay, President of IPRS.
“While social media has democratised the power of voice, it is leadership and strategic finesse that craft the perfect story. In a world of fake news and AI generated content, the impact of a well-executed PR strategy is much needed, especially to protect reputation. Redhill proudly stands as the platinum sponsor of this prestigious event bringing together the industry’s masters” says Manisha Seewal, Group President of Redhill Communications.”
The PRISM Summit is supported by Platinum Sponsor Redhill, Gold Sponsor Truescope, and Silver Sponsor IN.FOM.
More information on the IPRS PRISM Summit 2024 available here.
Summit Programme
08:30 - 09:00 Arrival, Registration And Breakfast
09:00 - 09:10 Opening, Welcome Address
09:10 - 09:55 Keynote One + Fireside Q&A - Decision Making In A Disruptive World;
Meaningful Data And Other Meanderings
09:55 - 10:40 Keynote Two + Fireside Q&A - CEO In The Spotlight: Brand Legacy In A Disruptive World
10:40 - 10:55 Coffee Break
11:00 - 11:55 Panel Discussion One: The Strategic PR Partner - Managing Vulnerable Touch Points From The Start
11:55 - 12:55 Panel Discussion Two: Control or Containment - Crisis Communications In A Viral World
12:55 - 13:00 Closing Remarks By IPRS
13:00 - 14:25 Networking Lunch
About PRISM
The IPRS introduced PRISM in our industry awards in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region. PRISM which stands for Public Relations in Service of Mankind is today our signature and ethos. The IPRS PRISM Summit is held biennially, alternating with the IPRS PRISM Awards. Together they present a community platform to lead and showcase the PR industry's best in Singapore and the region.
About IPRS
Established in 1970 as a non-profit organisation, IPRS is the only accrediting body for Public Relations (PR) practitioners in Singapore. The Institute promotes excellence in the industry through knowledge exchange platforms and training programmes that are aligned with the many changes and developments in the practice of PR and Communications today.
IPRS has a growing membership consisting of professionals from diverse backgrounds in public relations, journalism, advertising, marketing, education, and management – a factor that has contributed to the Institute’s strength and dynamism.
There are 10 Student Chapters with various tertiary institutions to create opportunities for communications students and IPRS members to share expertise and experiences. The IPRS introduced the Biennial PRISM Awards (Public Relations In the Service of Mankind) in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region.
For press information, kindly contact:
IPRS Secretariat
Institute of Public Relations Singapore
Telephone: +65 68663798 | Email: admin@iprs.org.sg
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